Founder – Alexandra Tylee
For a while now I have become more and more alarmed about what is happening to our planet and about a year ago it reached a point where I felt I had to do something and that something has turned into Project Do Less.
One of the main issues we face is the sheer enormity of the climate change problem and the fact that the more you learn about it the more terrifying it becomes. And we think this leads to a kind of paralysis amongst a large percentage of the population.
So, the purpose of Project Do Less is to empower all people by reminding them all the small things they can do right now to contribute to the solution. For instance, shorter showers, eating less meat, reducing plastic, less time on mobile phones etc. – all things that will also save them money.
By getting individuals to promise to Do Less, no matter how small, it will help to make them feel less like a victim and more like they are part of the solution. We believe the more small things they do, the better they will feel about themselves and the climate change problem, and it will have a snowball effect.
The analogy we are using is that it’s like World War 2 when the people at home did a huge amount to help win the war. Instead of knitting socks, we are pulling out plugs and biking to work. We are not on the front line of the war on climate change like scientists, politicians or activists, but we can still make a huge difference.