Making sustainable period care options mainstream – Robyn McLean

Hi I’m Robyn McLean and while it’s not an overly sexy topic – I made a conscious decision to make the destructive impact single use period products have on our planet my business, Literally.

Did you know the first tampon ever used is still somewhere on our planet? They might look like they’d breakdown easily but the sad fact is they can take more than 500 years to degrade. They end up not just in landfills, but in our waterways and oceans.

So for me DOING LESS involved making it my mission to make sustainable period care options mainstream. I started Hello Cup with my best friend Mary because we felt menstrual cups were a better option than tampons. Each Hello Cup is the equivalent of over 2000 tampons or pads. They’re comfortable, easy to use and recyclable. They hold more than tampons and can be worn for up to 12 hours. They seriously changed my life.

While they might seem daunting – they really easy to use and get the hang of. In fact, the first thing I thought when I tried a menstrual cup was ‘why didn’t I make the switch years ago!’ Menstrual cups are folded before you put them in and so are actually no bigger than a tampon really.

People with periods who use singe-use options will go through around 11,000 – 18,000 individual tampons and pads in their lifetime. Add to that the boxes, wrappers, plastic applicators and it all gets pretty mind-blowing. As an individual you can seriously reduce waste by opting for sustainable period care choices. If menstrual cups aren’t your thing, period undies or washable pads are all great or, as we like to say ‘bloody brilliant’, options.

We weren’t sure what people would think when we launched Hello Cup nearly four years ago but it seems that the world was ready for a new kid in Period Town. There had been very little innovation in period care and thankfully it turns out we weren’t the only ones who wanted something that was better for the environment. To date Hello Cups have diverted more than 200 million single use items from landfill. That’s something we are pretty proud of. That and the fact they’re made in Hawke’s Bay! xxx